WhatsApp or Facebook Messenger? Depends on your customers.

When it comes to building a messaging strategy, there’s no one-size-fits-all approach. With so many messaging apps out there, including newcomers like Apple Business Chat and Google Business Messages, companies will need to consider not only where they operate, but what their customers prefer.

Either way, Facebook-owned apps dominate the market: WhatsApp is currently the leading chat app in 112 countries, while Facebook Messenger reigns supreme in 57 (including the U.S.). And regional favorites like WeChat and KakaoTalk dominate their local markets.